Dance plays a major role in the song’s identity, with Timaya encouraging listeners to embrace its lively rhythm and enjoy the moment. The release also comes with the #NeverDanceChallenge, which helped introduce the track to a wider audience ahead of its official arrival. Timaya shared challenge videos alongside comedian Real Warri Pikin as part of the promotional campaign.
The singer first announced the November 13 release in a social media teaser shared in late October. The early preview gave fans a glimpse of the new record, while the dance challenge added another layer to its rollout.
Known by his full name, Inetimi Timaya Odon, the veteran performer continues his work under DM Records Limited with a song that draws on the energetic style associated with his music. The track also credits Oweazim Chukwuebuka Marvellous for its songwriting and composition.
With its upbeat rhythm and dance-focused campaign, “Never” offers Timaya’s listeners another soundtrack for parties, social gatherings, and feel-good moments.
Listen to and download “Never” by Timaya below.
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