Liver pool has been tipped to change their kit suppliers in 2025 after their 5 year partnership with Nike comes to an end.
The reds took a risk in partnering with Nike in 2020, which an agreement of 30 million euros was going to be paid to the clothing brand annually, significantly less than the stipulated amount has been paid in the very biggest deals by the club over the years. But Nike’s long established leading presence in the football and entire sport industry and it’s marketing prowess has attracted the reds into making deals with them, making it possible to trigger higher levels of payments through sales and royalties.
The reds went as far as winning a legal battle in 2019 to partner with Nike, this was after they had allegedly gone to court for not securing a deal with New balance, the deal with new balance was fixed at an amount of 40 thousand euros per year, the reds argued and doubted new balance’s ability to meet the the proposed deal. yet the the relationship between Nike and Liverpool is seen to be coming to an end, and speculations on going proposes Adidas to be the next bidder for the deal in a recent tender process.
Any such deal between Liverpool and a clothing brand is meant to last for a period of five years from the start of the 2025/2026 season up till 2029/2030. The German shepherds are said to have seen kick off competition from Nike and home based rival brand Puma, it has been noted that Liverpool can earn more from having a deal with Adidas than than 50million euros deal they had with Nike, which was proving to be worth it after bonuses but it is described as ‘well short’ of Manchester Unit
ed 50 million euros deal with them.
Liverpool have had kits designed by Adidas for two seasons between 1985 and 1996, which led to the creation of some of the club’s most iconic shirts ever and again between 2006 and 2012, Warrior a subsidiary of the New Balance took over the contract from them between 2012 and 2015 before its parent company, New Balance took over. The clubs previous kits have been supplied by British companies Umbro and Reebok over the years.
Below is detail presentation of Liverpool’s kit suppliers of all time, it is to be noted that between 1892 to 1973, the kit suppliers of the club were not known and as such termed ‘unbranded’ Umbro took over their between 1973 to 1985, Adidas also supplied kits to the club from 1985 to 1996, Reebok took over from Adidas in the space of 1996 to 2006.
After Reebok other brands who were also suppliers of kits to the club included, Adidas again, Warrior, New Balance and the present suppliers whose deal with the end is said to be coming to an end soon, Nike.
with introduction of Adidas who might be signing a deal with the reds after Nike, Speculations of the brand changing a few features on the kits is deemed possible as it is a norm that each brand design kits that suit their standards and taste.
